Argus Ad Shield
Demeter Yield Engine
The Core Apps
The AdsDax core apps are the foundations of the platform and make up the basis for a robust, scalable and sustainable advertising ecosystem.
The world’s most advanced blockchain advertising SDK.
The AdsDax Ads Development Kit (“ADK”) is a single line of code that contains all of the logic, assets and video players required to execute a wide range of outstream video, display and rich media advertising spots.
- flash_on Lightweight size with powerful results
- tune Complete monetisation control
- bar_chart Real-time blockchain tracking & analytics
- view_carousel Multi-site monetisation
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Real-Time Brand Safety, Traffic verification & Fraud Protection.
Argus Ad Shield
Currently in early Alpha, the Argus Ad Shield aims to develop into an accredited, sophisticated, machine-learning security layer which continuously monitors incoming ad inventory to validate users and page content.
The goal of the Argus Ad Shield is to prevent any and all general and sophisticated invalid traffic from entering the ecosystem, ensuring that advertisers are only presented with ad inventory from valid users on brand-safe web content.
01. Malicious Ad Injection.
02. Pixel & Cookie Stuffing.
03. User-agent Spoofing.
04. Ad Stacking.
05. Domain Spoofing.
06. Real Engaged Users.
07. Location Fraud.
08. Click Injection.
09. Hijacked Devices.
10. Data Center Traffic.
not_interested Malicious Ad Injection.
not_interested Pixel & Cookie Stuffing.
not_interested User-agent Spoofing.
not_interested Ad Stacking.
not_interested Domain Spoofing.
check_circle Real Engaged Users.
not_interested Location Fraud.
not_interested Click Injection.
not_interested Hijacked Devices.
not_interested Data Center Traffic.
Self-Serve Ad Platform and Ad Creation Tool.
AdsDax Creative Studio is a powerful creative management suite for the design and automated build of dynamic and engaging rich-media ad experiences. AdsDax Creative Studio allows advertisers to build unique and powerful ad creative across a wide range of industry-guideline-compliant ad formats.
Provide brands and agencies with the fastest route to market for any video advertising campaign across over 15,000 mobile devices.
Machine Learning Yield Optimisation.
Demeter Yield Engine
The Demeter Yield Engine is positioned to become an intelligent neural net that optimises ad buying by matching advertisers, publishers, consumers and ad preferences during the ad decisioning process in order to maximise the yield from every single ad impression, ensuring that consumers only see the most relevant, effective ads.
Demeter combines Markov Decision Processes with reinforcement learning and an Epsilon-Greedy strategy to create the highest amount of revenue per ad impression (or RPI).
Various Relevancy Factors.
The Consumer entry-point into the AdsDax ecosystem.
Currently scheduled for development, the AdsDax Consumer Console is the consumer’s route into the AdsDax platform. It allows consumers to claim and manage their wallets, to manage their data and adjust their privacy settings.
- block Manage removal of AdsDax adverts on sites within the AdsDax network
- favorite Manage your ad preferences and interact with brands
- money Create and manage your OYou wallet and balance
- no_encryption Manage privacy & data protection settings