Fair Advertising Ecosystem
Why AdsDax uses blockchain and distributed ledger technologies?
AdsDax is building on two of the core concepts of 3rd-party consensus and cryptocurrency payments, in order to create a fair, transparent and scalable ecosystem for advertising.
To reduce the amount of ad fraud in the ad industry.
To reduce the amount of money lost by brands to middlemen.
To improve payment conditions for publishers.
To achieve the scale and speed of transactions required in advertising.
To build a platform that rewards consumers for their role in advertising.