Reinventing Digital Advertising
AdsDax is a blockchain-enabled marketplace to
create, buy and sell advertising at low fees
AdsDax has a 10-year track record in the development of bleeding-edge ad tech solutions that cater to an existing customer base.
The AdsDax team consists of highly talented people with a cross mix of technology, programmatic, big data, gamification, blockchain and sales people who have sold innovative solutions to tier-1 brands and agencies worldwide.
A blockchain-enabled marketplace to create, verify, optimise, buy and sell advertising at low fees powered by its own cryptocurrency, the OYou Token.
AdsDax aims to be the first platform that can be used by anyone to design develop and create a blockchain-backed rich-media ad campaign that can be fulfilled by publishers and consumers without the need for any middlemen and with full transparency and real-time payment to the publishers who provided the ad space, masternodes who provided delivery services and consumers who engaged with the ad.
The AdsDax vision is a future where advertisers have direct, secure, transparent and permission-based access to deliver adverts to consumers who are rewarded with OYou tokens for their time and data sharing.
We are aiming to reinvent digital advertising – from the ground up using crypto economic models to incentivise participants to drive decentralisation and consumer uptake of an opt-in advertising platform – without any middlemen.
AdsDax brings the key elements of the advertising ecosystem into a unified platform and improves them through distrivuted ledger technologies.
Combining rich-media advertising with the security, transparency and immutability of blockchain technology, AdsDax can provide a fair and open ecosystem that removes the need for middlemen and fixes key issues in the advertising industry.
The addition of incentivised nano-payments means that consumers can now be suitably rewarded for their participation in the advertising process and can control how their data is used.
For developers and creatives AdsDax provides a new entry point to contribute work and earn money within the ad industry.
Cryptocurrency has evolved from a simple form of electronic cash to a distributed ledger-driven store of value.
When Smart Contract protocols were introduced to the world, they offered a new method to facilitate the transfer of value between cryptocurrency users in a secure manner without the need for costly 3rd parties.
AdsDax believes that the next stage of this evolution is the adoption of blockchain-enabled marketplaces which allow participants to access services in a secure, transparent and immediate fashion that bypasses large swathes of the product delivery pipeline to reduce costs and open up the market to more participants.
AdsDax promotes freedom, transparency and security
for all stakeholders within every single advertising transaction.
AdsDax leverages machine learning to deliver the right ads to the right consumers, minimising the amount of impressions required to generate a conversion, increasing marketing efficiency and reducing the amount of ads a consumer sees
AdsDax uses sophisticated measurement tools and algorithms to verify genuine consumer engagement with an advert, giving advertisers more insight into the effectiveness of their ad creative and the true value of their ad spend
A creative management studio for the design and build of dynamic and engaging rich-media ad experiences, AdsDax Creative Studio allows advertisers to build bespoke ad creative across a wide range of industry guideline-compliant ad formats
A sophisticated ad fraud prevention and traffic verification layer that protects advertisers, agencies and brands from running campaigns on malicious or invalid traffic and inappropriate content, maximising the value of ad spend
An end-to-end self-serve ad platform that allows advertisers to plan, budget, deliver and report on rich media ad campaigns. AdsDax includes a proprietary, ad tech stack optimised for the delivery, execution and measurement of rich media ads
AdsDax utilises blockchain and consensus technologies to provide a secure, fair and distributed ledger of immutable data and transactions, ensuring that all data is reconciled correctly and securely at every stage of the advertising process
An advertiser creates a new ad campaign in the AdsDax self-serve platform. The advertiser can upload their own creative assets or utilise the creative studio to create assets for their campaign. As well as creating a campaign, advertisers add OYou to their AdsDax Wallet, to fund the delivery of the campaign.
When a consumer hits a webpage within the AdsDax publisher network, the AdsDax ADK loads and begins the advertising process. This page impression is measured by Argus Ad Shield, AdsDax's proprietary ad security module, which protects brands against general and sophisticated invalid traffic and unsafe ad inventory.
AdsDax leverages its Demeter Yield Engine, a machine learning driven ad optimisation tool, to select the most appropriate advert for that particular consumer within the current context of the impression. This allows AdsDax to dramatically improve user experience by providing more relevant ads as well as reducing the amount of ad impressions needed to create a conversion for advertisers.
AdsDax is built on a proprietary ad-delivery tech stack, designed for the sole purpose of delivering, tracking and executing video, display & HTML5 ad creative seamlessly across any screen in any geo, including on proxy devices and legacy phones. AdsDax intends to expand its CDN-backed delivery network to include several masternodes, increasing the distribution, speed and availability of ad assets and tracking.
When a payable event occurs within the advert (such as an impression, video view or clickthrough) it is logged to the AdsDax ledger. This triggers the payment of OYou from advertisers to publishers, masternodes, AdsDax and most importantly, consumers, who can finally be rewarded for their participation within the ecosystem.
The current digital advertising ecosystem is inefficient, lacks transparency and has resulted in superfluous tech, data leakage and products bolted on by middlemen at the expense of advertisers, publishers and consumer.
The AdsDax platform features a unique tokenomic model that incentivises and rewards all participants within the advertising process to create a useful, fair, transparent and secure ecosystem for everyone.
A platform for advertisers to buy and publishers to sell ad inventory
A platform to create unique, dynamic and engaging ads
Participants incentivised with discounts, bonuses, and exclusive services
Participants can be paid in real time rather than waiting 30 days
Advertisers and consumers can have a direct relationship
Empowering consumers to own their data and get rewarded for their participation in the ecosystem
A Sophisticated, ML-driven reputation system that minimises IVT and fraud
A complex verification system powered by a new unit of measurement: Verified Engaged Users
An open and transparent 1st-Party Data Management Platform
A combination of new and evolving technologies, more powerful devices and faster data connections has unlocked an endless amount of creative possibilities.
Combining video, images, animation and physical interaction points, rich-media advertising is the natural evolution of advertising.
These highly interactive and engaging ads overcome the issues surrounding banner blindness and encourage users to engage with ad campaigns on new and more entertaining levels – increasing the value of these campaigns for advertisers.
AdsDax has built the foundations for a new advertising ecosystem and continues to progress towards achieving the vision of an open, transparent and fair marketplace for all.
Our roadmap gives you a look inside AdsDax’s current development process, our short term focus, and a look at the longer-term roadmap.
19 staff, HQ in Swansea with sales offices in London, Mumbai and Jakarta. The AdsDax team has a 10-year track record in mobile video advertising and identified significant problems in the advertising industry in early 2017 and began blockchain R&D with an aim to reinvent digital advertising.
Any questions? Contact us and we’ll get back to you shortly.