We are

creators. developers. pioneers. innovators. AdsDax.


What is AdsDax

Builders of pioneering technology.

AdsDax is a UK-based AdTech/Fintech company building the infrastructure and digital-based platform that enables, tracks and monetises transactions.

Built by a team with a track record in developing innovative tech solutions, our platform has already undergone years of development building several USPs that address the needs of the advertising industry.

Now, through the adoption of distributed ledger technology, AdsDax is poised to deliver further solutions and infrastructure services for Fintech and beyond.

Our Products.

  • - AdsDax ADK
  • - Argus Ad Shield
  • - Creative Studio
  • - Demeter Yield Engine
  • - Consumer Console
  • - Self-Serve Platform
  • - Publisher Dashboard
UK-based AdTech/Fintech Company – AdsDax Blockchain Advertising Platform

Through previous campaigns and live commercial tests with major brands, AdsDax has proven its capacity to track data and send payments up to 100 times cheaper than others.

The current live platform integrated with Hedera Hashgraph has already logged over 140 million events on Hedera and completed 16m+ crypto transactions, reaching a volume of daily payments that is bigger than the entire bitcoin network.

Our Clients.

Evolution Timeline

Our company history


The founding team started as Yamgo, a mobile-oriented content provider which monetised video on mobile.

As Yamgo we saw the problems content owners had monetising their content.


From Yamgo we evolved into AdSpruce and worked to solve the problems of monetisation for content owners, enabling them to monetise their traffic through rich-media video and display advertising.

Through AdSpruce we developed an end-to-end video advertising platform with 28 of the world's top 100 Ad Age brands using our platform and a publisher network and infrastructure processing up to 2 million ad code requests per hour.


The emergence of blockchain technologies and cryptocurrency produced an opportunity for AdSpruce to solve the major problems of a fundamentally broken advertising ecosystem.

AdsDax is the result of this pivot, a bleeding-edge platform that leverages blockchain and distributed ledger technologies to reinvent the advertising industry by rewarding consumers for their attention, interactions and purchases.

Meet The Team

Experts in advertising, technology, data and creative.

The AdsDax team has a 10-year track record in mobile video advertising and identified significant problems in the advertising industry in early 2017 and began blockchain R&D with an aim to reinvent digital advertising.

Ian Mullins – AdsDax Founder & CEO
Ian Mullins

Founder & CEO

Markus Krebsz – Yamgo Non-Executive Director
Markus Krebsz

Non-Executive Director

Jason Green – AdsDax Non-Executive Director
Jason Green

Non-Executive Director

Susanne Mullins – AdsDax
Susanne Mullins

Chief Operations Officer

Ryan Davies – AdsDax
Ryan Davies

Chief Product Officer

Rhys Davies – AdsDax
Rhys Davies

Lead Developer

Danny Jones – AdsDax
Danny Jones

Lead Front End Developer

Neil Berry – AdsDax
Neil Berry

Chief DevOps Engineer

Ursula Young – AdsDax
Ursula Young

Business Development Director

Patryk Cichowski – Yamgo
Patryk Cichowski

Business Development Executive

Anto Sebastian – AdsDax
Anto Sebastian

Creative Production

Simon Lympany – Yamgo
Simon Lympany

Product Tester & QA

Shajith Nazeem – Yamgo
Shajith Nazeem

Technical Operations & Support

Jake Whitehouse – Yamgo
Jake Whitehouse

Technical Testing & Support Assistant

The AdsDax Vision

AdsDax is building the technology that will create a new relationship directly between brands and the consumer, while protecting the privacy and data of consumers.

AdsDax has a vision to create a hub for consumers to interact directly with brands while being rewarded with cryptocurrency for the adverts they see and the actions they take towards brand adoption and product usage.

Want to know more about us?

Let's Talk.