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Core Apps
AdsDax is comprises several different proprietary applications that form the backbone of its end-to-end platform.
AdsDax ADK
Argus Ad Shield
Creative Studio
Demeter Yield Engine
Consumer Console
Five core apps.
Technology Focus
Five core apps.
AdsDax ADK
Argus Ad Shield
Creative Studio
Demeter Yield Engine
Consumer Console
AdsDax ADK
The world’s most advanced blockchain advertising SDK.
01.Overview
The AdsDax Ads Development Kit (“ADK”) is a single line of code that contains all of the logic, assets and video players required to execute a wide range of outstream video, display and rich media advertising spots.
02.Features
- flash_on Lightweight size with powerful results
- tune Complete monetisation control
- bar_chart Real-time blockchain tracking & analytics
- view_carousel Multi-site monetisation
03.Numbers
Version
3.11
Size
64kb
Ad Formats
4+
Argus Ad Shield
Real-time brand safety, traffic verification and fraud protection.
01.Overview
Currently in early Alpha, the Argus Ad Shield aims to develop into an accredited, sophisticated, machine-learning security layer which continuously monitors incoming ad inventory to validate users and page content.
02.Aim
The goal of the Argus Ad Shield is to prevent any and all general and sophisticated invalid traffic from entering the ecosystem, ensuring that advertisers are only presented with ad inventory from valid users on brand-safe web content.
03.Numbers
Version
0.8
Monitoring
24/7
Creative Studio
Self-Serve ad platform and ad creation tool.
01.Overview
AdsDax Creative Studio is a powerful creative management suite for the design and automated build of dynamic and engaging rich-media ad experiences. AdsDax Creative Studio allows advertisers to build unique and powerful ad creative across a wide range of industry-guideline-compliant ad formats.
02.Aim
Provide brands and agencies with the fastest route to market for any video advertising campaign across over 15,000 mobile devices.
03.Numbers
Version
3.6.0
Ad Formats
4+
Demeter Yield Engine
Machine learning yield optimisation.
01.Overview
The Demeter Yield Engine is positioned to become an intelligent neural net that optimises ad buying by matching advertisers, publishers, consumers and ad preferences during the ad decisioning process in order to maximise the yield from every single ad impression, ensuring that consumers only see the most relevant, effective ads.
02.Process
Demeter combines Markov Decision Processes with reinforcement learning and an Epsilon-Greedy strategy to create the highest amount of revenue per ad impression (or RPI).
03.Numbers
Version
0.01
User Preferences.
Vertical Targeting.
Geographic Targeting.
Various Relevancy Factors.
Campaign Goals.
Historical Performance.
Landing Page.
Engagement Rate.
Consumer Console
The Consumer entry-point into the AdsDax ecosystem.
01.Overview
Currently scheduled for development, the AdsDax Consumer Console is the consumer’s route into the AdsDax platform. It allows consumers to claim and manage their wallets, to manage their data and adjust their privacy settings.
02.Features
- block Manage removal of AdsDax adverts on sites within the AdsDax network
- favorite Manage your ad preferences and interact with brands
- money Create and manage your OYou wallet and balance
- no_encryption Manage privacy & data protection settings