BUILDING TRUST & TRANSPARENCY IN AD TECH
Our Journey
Since 2005, AdsDax has continually refined our products, services, and branding. Yet throughout every iteration, one principle has remained at our core: bridging the gap between brands and consumers and rewarding audiences for their time, data, and attention.
Early Innovation
AdsDax began as AdSpruce, with a mission to tackle to core problems in digital advertising—fraud, wasted budgets, technology limitations and lack of genuine user interest. After innovating new and unprecedented ad-formats and technology we quickly recognised that combining blockchain transparency with fair, incentive-driven advertising could revolutionise how brands and consumers connect.
Embracing Web3
As the Web3 ecosystem evolves, AdsDax continues to leverage new technologies—like digital collectibles and AI-driven marketing tools —to help brands reach users in innovative and equitable ways.
A Paradigm Shift
We believe the future of advertising lies in a balanced partnership: no forced interruptions, no irrelevant ads, and no hidden middlemen. Our platform champions this shift, ensuring brands’ marketing dollars reach real users—who, in return, enjoy meaningful interactions and tangible rewards.
MEET THE TEAM
Experts in advertising, technology, data and creative.
With a 20-year track record in mobile video advertising and a reputation for pioneering tech solutions, the AdsDax team has spent years refining its platform—introducing distinctive features that address the ever-evolving landscape of customer engagement.

Ian Mullins
Founder & CEO

Markus Krebsz
Non-Executive Director

Jason Green
Non-Executive Director

Susanne Naundorf
Chief Operations Officer

Ryan Davies
Chief Product Officer

Neil Berry
Chief DevOps Engineer

Rhys Davies
Lead Developer

Danny Jones
Lead Front-End Developer

Ursula Young
Business Development Director

Patryk Cichowski
Business Development Executive