Live blockchain-tracked advertising in a real campaign environment

AdsDax announced the successful completion of a blockchain-tracked mobile advertising campaign in partnership with CIMB, one of the world’s largest banking groups. The campaign promoted CIMB’s “Xtra Cash” product line and ran across AdsDax’s proprietary end-to-end advertising platform.

According to the source page, the campaign allowed CIMB to create, deliver and verify campaign results on a distributed public ledger. AdsDax positioned the project as a major milestone for both companies, describing it as proof of the commercial viability of running a live, fully transparent, third-party-validated ad campaign at scale on a blockchain.

The article also states that the partnership marked further progress for CIMB in the blockchain space, while AdsDax framed the campaign as part of its wider effort to build a commercially viable advertising model with the transparency of distributed-ledger infrastructure.

Proof Points

• AdsDax stated that the campaign was successfully completed as a blockchain-tracked mobile advertising campaign.
• The campaign promoted CIMB’s “Xtra Cash” product line.
• CIMB was able to create, deliver and verify campaign results on a distributed public ledger.
• AdsDax described the campaign as a live, fully transparent, third-party-validated ad campaign, at scale, on a blockchain.
• The source says the campaign results were very positive, and that both CIMB and AdsDax were looking to continue exploring the technology together.