CASE STUDY

Magnum x AdsDax

High-Impact HTML5 Creative for Event Awareness
  • CLIENT

    Unilever

  • BRAND

    Magnum

Campaign Snapshot

Brand: Magnum
Format: HTML5 advertising creative
Sector: Food and drink
Campaign focus: Brand awareness and event promotion

High-impact creative built to drive awareness

Magnum required a memorable ad to highlight and promote its upcoming Chocolate Party in Lahore, Pakistan. Using HTML5 Ad Studio, AdsDax helped create a high-impact ad experience designed to support awareness around the event and encourage attendance.

Built as a brand-led campaign, the ad was created to stand out visually and deliver broad reach at scale. The campaign focused on awareness first, using interactive HTML5 creative to help Magnum promote the event in a more engaging format.

Proof Points

  • The campaign was created to promote Magnum’s upcoming Chocolate Party
  • The campaign was delivered using HTML5 Ad Studio
  • The objective was brand awareness
  • The campaign achieved a 4–5.5% CTR
  • The campaign delivered 4 million impressions
  • The creative was designed as a high-impact ad for brand awareness
High-impact creative can do more than reach people — it can make an event feel immediate, visible and worth showing up for. For Magnum, this campaign showed how rich HTML5 advertising could combine scale, standout creative and strong click-through performance to support brand awareness around a live event.

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