Interactive HTML5 creative for product exploration

Wavemaker Bangalore partnered with AdsDax to create a campaign for Mia by Tanishq’s Birthstone collection launch. The goal was to present the brand’s workwear jewellery collection for women in a more engaging way, combining video with interactive elements to showcase individual products in the stone and zodiac jewellery range.

The campaign used AdsDax’s Carousel format to help users move through different products and choose which one to click through to. AdsDax also developed a bespoke solution with 13 click-throughs, giving users access to landing pages for each zodiac sign while keeping the video-led experience at the centre of the creative.

Built with AdsDax’s HTML5 Ad Studio, the campaign was designed as an immersive, gesture-based advertising experience. AdsDax then optimised the campaign for a range of devices and delivered and tracked it across India.

Proof Points

• The campaign promoted Mia by Tanishq’s Birthstone collection launch.
• It was built to showcase all 12 products while the audience engaged with the brand video.
• The creative used AdsDax’s Carousel format with video and interactive product exploration.
• AdsDax created a bespoke solution with 13 click-through options linked to zodiac-specific landing pages.
• The campaign was built using AdsDax’s HTML5 Ad Studio.
• AdsDax optimised, delivered and tracked the campaign across India.