Mobile-first creative built to spotlight a new brand identity

AdsDax collaborated with Maxus and Nestlé to create a mobile web campaign for Nestlé Pure Life in Pakistan. The campaign was designed to make consumers aware of the brand’s new identity through eye-catching creative solutions and rich-media technology.

To support the relaunch, AdsDax created an in-house 3D render of the new Nestlé Pure Life bottle, animated it, and placed it into a Vertical Video ad unit. The campaign was then delivered through the AdsDax publisher network, with the creative optimised for mobile viewing across a range of devices and bandwidth conditions.

The source page also states that the campaign was delivered through AdsDax’s premium publisher network in Pakistan, including tune.pk, Daily Pakistan and Hassan Nisar, and that the success of the campaign led to expectations of further campaigns in the market.

Proof Points

• The campaign was created to drive awareness for the new Nestlé Pure Life identity.
• AdsDax created a 3D render of the Nestlé Pure Life bottle in-house.
• The 3D bottle creative was animated and placed into a Vertical Video ad spot.
• The campaign was delivered through the AdsDax publisher network.
• Nestlé stated that the mobile-optimised creative displayed across all types of mobile phones and bandwidths.
• The campaign ran through AdsDax’s premium publisher partners in Pakistan, including tune.pk, Daily Pakistan and Hassan Nisar.
• The source page says that, following the success of the campaign, more campaigns were expected to be created and delivered in Pakistan.