Reward-led education built to onboard and educate new users

AdsDax ran a Watch, Learn & Earn campaign with Hedera built around short-form educational content and reward-led participation. The series invited users to watch videos about the Hedera Network, answer multiple-choice questions, and earn HBAR rewards for correct answers. The campaign launched in July 2022 as a new Hedera-focused series within Watch, Learn & Earn.

The series was designed to make learning about Hedera more accessible and more interactive, as well as driving new wallet users in the Hedera ecosystem. The AdsDax campaign enabled users to watch short videos, answer questions based on what they had just seen, and receive rewards for correct responses. The Hedera series focused on topics in development on Hashgraph and was positioned as a simple way to watch, learn and earn.

By combining educational video with a direct reward mechanic, the campaign gave Hedera a way to turn interest into action. Rather than relying on passive exposure, the format encouraged users to complete content, engage with key messages and take part in a guided onboarding journey tied to HBAR rewards.

Proof Points

• Complete reward distribution (campaign hit 100% capacity)
• 22,000+ new users onboarded to wallets
• 35,130 completed video views
• 30,238 reward payments