AGENCY
Isobar
BRAND
CEAT
Campaign Snapshot
Brand: CEAT Tyres
Agency partner: Isobar, Dentsu Aegis Network
Format: Large video banner mobile advertising
Sector: Automotive
Campaign focus: Transparent campaign event tracking on a public ledger
Public-ledger campaign tracking at real media scale
In partnership with Isobar India, AdsDax launched a live campaign for CEAT Tyres to test how public-ledger technology could work in a real advertising environment. Delivered through large-format mobile video banners, the campaign combined rich-media delivery with transparent event recording at scale.
Over a four-week period in January and February 2019, the campaign generated more than 2.6 million ad impressions, with campaign events recorded to a public ledger as they happened. The result was a live demonstration of how ledger-based infrastructure could support ad delivery, transparency and reporting in a real-world campaign.
Proof Points
- More than 2,668,000 ad impressions were delivered during the campaign
- Campaign events were recorded to a public ledger in real time
- The test showed that ledger-based tracking could support live rich-media campaigns at scale
- The campaign gave partners immediate access to campaign events as they unfolded
- The project marked an early milestone in applying digital ledger technology to advertising operations
"The AdsDax team have proved their blockchain platform can track live ad campaign events, at scale on an immutable, distributed ledger with transactions recorded in real-time directly from the rich-media ad creative. We believe this is a major milestone in what is likely to be the start of a journey to explore how digital ledger can improve efficiency."