CASE STUDY

Caltex x AdsDax

Interactive creative built to communicate product benefits clearly
  • YEAR

    2017

  • AGENCY

    GroupM

  • BRAND

    Caltex

Campaign Snapshot

Brand: Caltex
Format: Interactive HTML5 advertising
Sector: Automotive / lubricants
Campaign focus: Product education, USP communication and website traffic
Product line: Delo

Interactive creative designed to educate on product benefits

Caltex partnered with AdsDax to create a campaign for The Delo Effect, designed to show users what Delo could do for them and encourage them to visit the Caltex website to learn more about the product range.

Using AdsDax’s HTML5 Ad Studio, the campaign was built as an interactive ad experience that allowed users to engage directly with the creative, explore the brand’s key USPs and click through for further information. A key part of the campaign was presenting a large amount of product information in a short space of time without overwhelming the user. This was achieved by using tangible, interactive examples to communicate the benefits of the product in a clearer, more engaging way.

Proof Points

  • 1.5m verified impressions
  • Built using AdsDax’s HTML5 Ad Studio
  • Used an engaging, interactive format to promote the brand USP
  • Compressed multiple product benefits into a short experience without overwhelming the user
Key Takeway: Strong product education works best when information feels simple, tangible and easy to explore. For Caltex, this campaign showed how interactive HTML5 creative could turn product USPs into a more engaging brand experience while also driving users to learn more.

Contact

THE NEW WAY TO ENGAGE YOUR AUDIENCE

Ready to Elevate Your Brand?

AdsDax is redefining brand engagement in the era of Web3. Because your community deserves more than just an advert – they deserve an experience they can own.

Contact