CASE STUDY

Clear x AdsDax

Physically engaging HTML5 creative
  • YEAR

    2017

  • CLIENT

    Unilever

  • BRAND

    Clear

Campaign Snapshot

Brand: Clear
Format: HTML5 interactive advertising
Sector: FMCG
Campaign focus: Brand awareness and product USP communication
Brand ambassador: Cristiano Ronaldo

Interactive creative designed to make the product story tangible

Clear used AdsDax’s HTML5 Ad Studio to create a campaign that let users physically engage with both the brand and brand ambassador, Cristiano Ronaldo. Built around a Swipe to Engage mechanic, the creative was designed to turn product messaging into an active experience rather than a passive ad view.

By using interaction as part of the format, the campaign helped demonstrate what the anti-dandruff shampoo does while making the ad experience more memorable. The result was a high-impact piece of creative built to support awareness, highlight the product’s core benefit and create stronger brand affinity.

Proof Points

  • 5,000,000 verified impressions
  • Built using AdsDax’s HTML5 Ad Studio
  • Used a Swipe to Engage format to encourage physical interaction
  • Featured Cristiano Ronaldo as brand ambassador
  • Created a distinctive ad experience aimed at building brand love
Key Takeway: When users actively engage with the creative, product messaging becomes more memorable. For Clear, this campaign showed how interactive HTML5 advertising could combine brand storytelling, product demonstration and audience participation in a single experience.

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