Record-breaking delivery of micro-payments and advertising at scale

AdsDax ran a live campaign with Zee Entertainment Enterprises on Hedera Hashgraph to test whether distributed-ledger infrastructure could handle real-world advertising activity at meaningful scale. The campaign used real-time cryptocurrency micropayments for each impression on the ad network, creating a live use case for micro-rewards in advertising.

According to the source page, the campaign helped AdsDax achieve 1,372 cryptocurrency transactions per second, after the company expanded its infrastructure and began running large advertising campaigns with Zee. Hedera described this as the first time distributed-ledger technology had reached this kind of volume in a live, commercial environment.

The page also states that AdsDax had been tracking millions of live advertising events in real time on Hedera, giving advertisers and publishers access to consensus-verified statistics directly from the network. For AdsDax, the campaign served as proof that high-throughput adtech and fintech workflows could run at scale without the platform or the Hedera network faltering.

Proof Points

• The campaign achieved 1,372 cryptocurrency transactions per second on Hedera Hashgraph.
• Hedera said this was the first time DLT had reached this volume in a live, commercial environment.
• The campaign used real-time cryptocurrency micropayments for each ad impression on the network.
• AdsDax said the campaign proved it could offer real-time cryptocurrency transactions to consumers in the form of micro-rewards for advertising engagement.
• The source says AdsDax had been tracking millions of live advertising events in real time on Hedera.
• Zee said the platform could process all of its inventory in real time and showed the potential for real-time payments for publishers.